June 6, 2010

The Golden Circle…

by Rebecca E. Parsons

Why…How…What…

Simon Sinek: How great leaders inspire action

Most know WHAT they do…

Some know HOW they do it…

Few know WHY they do it…

the golden circle

The few who know WHYStand out as SUCCESSES!

WHY

WHY is your purpose, cause, belief…why you get out of bed every morning!!

Why does your company exist?

Making a living

It’s not about making money

it’s about making a living!!!

people buy why you do it

People don’t buy WHAT you do…

they buy WHY you do it!

goal

The goal is not to do business with people who need what you have…

The goal is to do business with people who believe what you believe!!!

believe

WHAT you do simply serves as the proof of what you Believe!

Leaders

There are leaders

& there are those who lead

I have a dream

I have a dream…not I have a plan!

inspire

Those who start with WHY

Have the ability to Inspire those around them…

believe

About Simon Sinek

In 2009, Simon Sinek released the book “Start With Why” -a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change. Full bio and more links.

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